Completed in 2002
Studio: Spencer Francey Peters (SFP)
Client: ING Canada
My role as a Graphic Designer at Spencer Francey Peters (SFP), led me to specialize in developing brand guidelines for many clients, including ING Canada.
Working closely with the client, it was my responsibility to adapt the global brand standards from ING’s international head office for the Canadian market. This included preparing new artwork for logos, stationery, and digital templates, as well as developing a Canadian edition of the global brand guidelines.
